Nice idea and the truck looks ok.
Where is the exhaust? Is it rear exit? The biggest "cool factor" on the saleen truck and the concept truck is that flush, square-tipped, side exit exhaust. Maybe I am just biased though.
Would this truck be offered in a variety of colors? If so, the option to have the steps and some trim painted black, rather than the color of the truck should be considered. While I mentioned continuity in design, breaking up the color of the truck makes a difference.
I mentioned the exhaust, and trim, but what about the heat extractor scoops on the front fender? Even if they are not functional, people like to see them.
If we compare the saleen truck and the concept truck with the white truck in the video, it looks like a lot of engineering and designing went into the first two. The white truck, to the general public, looks like an F150 that someone painted all white, swapped grilles, put some big wheels and brakes on and thats it. i guess what I am saying is, it doesnt stand out. Some people like that, others dont.
I am assuming this truck would be in the $55k-$60k range like the Saleen or Roush trucks. In that price range people dont want "just performance." Most want something that is very well balanced...look at the Corvette, M3, saleen truck, gt500. All have a good balance of styling, performance and comfort.
Hopefully you all will design something and bring it to the market. You all have a good reputation to fall back on and have some really good ideas.:thumbup: