SVT Gone? Not so fast...

2006GT · 04-17-2006, 09:54 AM

Scaled back, not closing. http://www.autoweek.com/apps/pbcs.dl.../60417001/1041

BigD · 04-17-2006, 11:00 AM

Article in Autoweek Updated 04/17/06, 8:22 am et

SVT lives
Ford says performance brand scaled back, but new truck is coming
By AMY WILSON | AUTOMOTIVE NEWS
8:16 am, April 17, 2006

NEW YORK -- Ford Motor Co.'s Special Vehicle Team will survive, Ford executive Mark Fields says. But the performance brand has been scaled back.

Going forward, Ford will offer one high-performance Mustang and one high-performance truck in its lineup, Fields said last week here at the New York auto show.

Ford expects to sell 5,000 to 10,000 units of each SVT vehicle annually, he said.

Fields, Ford's president of the Americas, wouldn't say what kind of truck is in the works or when it would debut. The Shelby GT500, the latest Mustang developed by SVT, is scheduled to go on sale this summer.

A two-vehicle stable is a departure from a year ago, when Ford said SVT eventually would have as many as five products, more than ever before. One of those was to have been the Ford Sport Trac Adrenalin in 2007. It later was canceled as part of the automaker's Way Forward restructuring plan.

That cancellation, plus other changes for SVT, had triggered apprehension over the performance brand's future. Fields tried to put those fears to rest.

"SVT isn't dying," he said. "Would I like to do more? Sure. But at the same time, we've got to balance our resources."

Fields acknowledged that SVT and Ford Racing's marketing groups have been combined. He described Ford's performance strategy as a three-pronged approach encompassing SVT, Ford Racing and "personalized performance" aimed at the tuner crowd.

Although SVT has been scaled back, Fields said he is "from the school that says performance vehicles make brands stronger."

"I believe they have a critical role in our Way Forward because they challenge our designers and engineers to excel, they excite our marketers, and they make a strong emotional connection to customers."

JLsilver02 · 04-17-2006, 11:01 AM

I guess all our whining (pun intended) paid off

Dark Knight · 04-17-2006, 06:50 PM

I got these pictures here:
http://www.gminsidenews.com/forums/s...757#post587757

LeadSlinger · 04-17-2006, 07:01 PM

Hooray!

RedSrt007 · 04-17-2006, 11:04 PM

Sweet!! Some competition again!!

cthunder55 · 04-18-2006, 01:22 AM

tricky, tricky, ford! I'll be interested in the new truck.

TruBlu02 · 04-18-2006, 06:17 PM

I am skeptical now as to how much quality Ford will put into a new truck. I dont think Ford wants to dump the r&d into developing a new Lightning. They know that they cannot screw it up so it would be easier to just build something like the adrenaline. We will see.

Bad as L · 04-18-2006, 10:41 PM

I think the new lightning would look real good with the new Shelby 500 mustang engine in it with a 5R110W of course. I don't much care what the rest of it looks like. I'm sure it will be good no matter what.
Dale
PS Oh and a price under 40K would be a nice

Frank5L · 04-18-2006, 10:51 PM

Yeah yeah just like that Dale. I'll rip that belt driven HP robber off the first day I own it!

Ok maybe the second! We gotta get some baselines

onebadf150 · 04-18-2006, 10:51 PM

Quote:

Originally Posted by Bad as L

I think the new lightning would look real good with the new Shelby 500 mustang engine in it with a 5R110W of course. I don't much care what the rest of it looks like. I'm sure it will be good no matter what.
Dale
PS Oh and a price under 40K would be a nice

I second that one !!! I hope its an L

Marsh · 04-19-2006, 09:21 PM

hmm, that picture looks like it has a gen3 in it. You better believe Im getting one.

QKSILVR · 04-20-2006, 02:48 AM

That thing looks like a 4x4 stance. 1st thing is a lowering kit for me

onebadf150 · 04-22-2006, 08:38 PM

I think it looks like an 06 HD f-150 in the picture probably just used for the blurred picture. I Hope its a gen 3 L , If so it would be awesome B/C my dad still has $1000 down on the first black gen3 L to hit the floor in Paduca KY where we bought our 99L for invoice !!

Lbronco96 · 04-30-2006, 10:36 AM

Hey guys my buddy was at the new york autoshow and talked to one of the higher up for guys and got almost the exact statement. What he did say about the lightning is more or less for now it is dead. At least till they get a better platform. The truck is entirely too heavy making them spend **** loads of money to make it fast to compete with the srt-10. Im thinking the sport track will come back into light as it is more feasible. Just thought I share the info cause no matter how much $$ a lightning will be if it ever comes out like that im selling the house.
Mike

04-17-2006, 09:54 AM	#1 (permalink)
2006GT Paul Join Date: Jan 2006 Location: NE Okla Posts: 360 View this user's gallery iTrader: 2 / 100%	SVT Gone? Not so fast... Scaled back, not closing. http://www.autoweek.com/apps/pbcs.dl.../60417001/1041

04-17-2006, 11:00 AM	#2 (permalink)
BigD President NLOC, Inc. Paid Member Join Date: Sep 1999 Posts: 4,432 NLOC member #: 583 View this user's gallery iTrader: 4 / 100%	Ford says performance brand scaled back, but new truck is coming! Article in Autoweek Updated 04/17/06, 8:22 am et SVT lives Ford says performance brand scaled back, but new truck is coming By AMY WILSON \| AUTOMOTIVE NEWS 8:16 am, April 17, 2006 NEW YORK -- Ford Motor Co.'s Special Vehicle Team will survive, Ford executive Mark Fields says. But the performance brand has been scaled back. Going forward, Ford will offer one high-performance Mustang and one high-performance truck in its lineup, Fields said last week here at the New York auto show. Ford expects to sell 5,000 to 10,000 units of each SVT vehicle annually, he said. Fields, Ford's president of the Americas, wouldn't say what kind of truck is in the works or when it would debut. The Shelby GT500, the latest Mustang developed by SVT, is scheduled to go on sale this summer. A two-vehicle stable is a departure from a year ago, when Ford said SVT eventually would have as many as five products, more than ever before. One of those was to have been the Ford Sport Trac Adrenalin in 2007. It later was canceled as part of the automaker's Way Forward restructuring plan. That cancellation, plus other changes for SVT, had triggered apprehension over the performance brand's future. Fields tried to put those fears to rest. "SVT isn't dying," he said. "Would I like to do more? Sure. But at the same time, we've got to balance our resources." Fields acknowledged that SVT and Ford Racing's marketing groups have been combined. He described Ford's performance strategy as a three-pronged approach encompassing SVT, Ford Racing and "personalized performance" aimed at the tuner crowd. Although SVT has been scaled back, Fields said he is "from the school that says performance vehicles make brands stronger." "I believe they have a critical role in our Way Forward because they challenge our designers and engineers to excel, they excite our marketers, and they make a strong emotional connection to customers."

04-17-2006, 07:01 PM	#5 (permalink)
LeadSlinger Why's mine still stock? Join Date: Aug 2005 Location: Tempe, AZ Posts: 145 View this user's gallery iTrader: 0 / 0%	Hooray! __________________ '94 Lightning (stock) '64 Marauder (mostly stock, decided to keep it)

04-17-2006, 11:04 PM	#6 (permalink)
RedSrt007 Registered User Join Date: Feb 2006 Location: San Diego Posts: 37 View this user's gallery iTrader: 0 / 0%	Sweet!! Some competition again!! __________________ Viper Truck Club of America 2005 SRT-10 Red RC, 6-speed Manual Paxton Supercharger 647.28HP, 616.93TQ Weight down to 4960lbs Tuned and tested by Chris Jensen @ DC Split Second Box- Custom Tuned / Flashed PCM - Custom Tuned / Flashed 170 TStat Caltracs Traction Bars 16's w/ M&H (non-DOT) Slicks 4.56 No-Slip Straight Mids Pipes AEM 6 in 1 Wideband Air/Fuel Meter K&N CAI 1.5"/2.5" Drop Kit Halo Headlights / Silverstars Raptor Shift Light Valentine 1 Detector

04-20-2006, 02:48 AM	#13 (permalink)
QKSILVR DARTHSILVER Paid Member Join Date: Nov 2000 Location: Machesney Park, IL Posts: 1,838 NLOC member #: 860 View this user's gallery iTrader: 4 / 100%	That thing looks like a 4x4 stance. 1st thing is a lowering kit for me __________________




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04-17-2006, 11:01 AM	#3 (permalink)
JLsilver02 FORD till I die! Join Date: Oct 2003 Location: Tampa Bay, FL Posts: 1,701 View this user's gallery iTrader: 3 / 100%	I guess all our whining (pun intended) paid off

04-18-2006, 01:22 AM	#7 (permalink)
cthunder55 Registered User Join Date: Sep 2004 Location: Back on the right coast... Posts: 1,558 View this user's gallery iTrader: 0 / 0%	tricky, tricky, ford! I'll be interested in the new truck.

04-18-2006, 06:17 PM	#8 (permalink)
TruBlu02 Used parts King Join Date: Jun 2004 Location: Cabot, AR Posts: 1,239 View this user's gallery iTrader: 2 / 100%	I am skeptical now as to how much quality Ford will put into a new truck. I dont think Ford wants to dump the r&d into developing a new Lightning. They know that they cannot screw it up so it would be easier to just build something like the adrenaline. We will see.

04-18-2006, 10:41 PM	#9 (permalink)
Bad as L Student of Horsepower Paid Member Join Date: Jan 2001 Location: Auburn, Wa Posts: 6,166 NLOC member #: 391 View this user's gallery iTrader: 5 / 100%	I think the new lightning would look real good with the new Shelby 500 mustang engine in it with a 5R110W of course. I don't much care what the rest of it looks like. I'm sure it will be good no matter what. Dale PS Oh and a price under 40K would be a nice

04-18-2006, 10:51 PM	#10 (permalink)
Frank5L 1.37 60' on Drag Radials Join Date: Nov 2001 Location: Central AR Posts: 10,909 View this user's gallery iTrader: 22 / 100%	Yeah yeah just like that Dale. I'll rip that belt driven HP robber off the first day I own it! Ok maybe the second! We gotta get some baselines

04-19-2006, 09:21 PM	#12 (permalink)
Marsh Goodbye L Join Date: Jul 2005 Location: South Louisiana Posts: 2,493 View this user's gallery iTrader: 0 / 0%	hmm, that picture looks like it has a gen3 in it. You better believe Im getting one.

04-22-2006, 08:38 PM	#14 (permalink)
onebadf150 Cam Slammin Join Date: Mar 2004 Location: N.O & BR Posts: 610 View this user's gallery iTrader: 1 / 100%	I think it looks like an 06 HD f-150 in the picture probably just used for the blurred picture. I Hope its a gen 3 L , If so it would be awesome B/C my dad still has $1000 down on the first black gen3 L to hit the floor in Paduca KY where we bought our 99L for invoice !!

04-30-2006, 10:36 AM	#15 (permalink)
Lbronco96 Registered User Join Date: Jun 2005 Location: Fayetteville, NC Posts: 990 View this user's gallery iTrader: 10 / 100%	Hey guys my buddy was at the new york autoshow and talked to one of the higher up for guys and got almost the exact statement. What he did say about the lightning is more or less for now it is dead. At least till they get a better platform. The truck is entirely too heavy making them spend **** loads of money to make it fast to compete with the srt-10. Im thinking the sport track will come back into light as it is more feasible. Just thought I share the info cause no matter how much $$ a lightning will be if it ever comes out like that im selling the house. Mike

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