Not to sound *****y here, but:
1 - If you don't make any money on selling SVTs, well then, stop selling them.
2 - I'd love to see the $50k in SVT parts they carry. Is that why anything that has ever been replaced on my truck(that is Lightning specific) has had to be ordered? Do they stock $50k in Lightning badges or something? I call BS on that one.
3 - You are right, there is still a market. BUT, there is a much tighter market, and it is too easy to get one cheaper than sticker. I like Bankston, but not enough to just hand over thousands of dollars of my hard earned money.
4 - Any money they kicked in to On Track(which I did not attend, BTW) they can write off as promotional/advertising on their books, since they got to plaster their name all over everything.
5 - The number of vehicles the dealership sells as a whole is raised because of SVT. "I bought my Cobra there, so why not the wife's new Expedition?" Sonny Morgan realized that, I doubt that is lost on the current management.
Fact is, its still just a car/truck, just a nicer one. You know, I looked at Lexus IS 300's when they first came out, and even though they were difficult to find, especially in the color you may want, Park Place STILL offered to come off the sticker price. Meanwhile, Bankston wouldn't budge off sticker on a new Escape for my girlfriend(ended up buying it at Westway too, for about $250 over invoice.)
If you want to throw money away needlessly, send some my way, won't you?
